E14 – Importance Of Context
It’s in Washington DC, Friday 12 January 2007 7:50 AM. Its rush hour traffic in the Metro. There are people busying by. In one station L’enfant Plaza at 7:50 AM, a nondescript American white male steps out and walks across and positions himself next to the trash can. He’s carrying a small case…
E11 – The Power Of Metaphors
This is a story from an experiment conducted in 2011 by Paul Thibodeau from the University of Stanford and Lera Boroditsky from the University of California. They wanted to check whether metaphors influence the way we reason and the way we search for more…