E103 – The Milkshake Story
Harvard University Prof. Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”. Does your team know what…
Storybank: MarketResearch
Harvard University Prof. Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”. Does your team know what…