E168 – Everyone’s Doing It – The Sign That Made It Worse
Many years ago, an electric utility ran a simple experiment. It started telling households how their electricity use compared to…
E97 – Social Proof : Always a good thing?
Have you ever wondered why Apple introduced white coloured earphones? Was the advice don’t follow the herd always sound advice? What is the relationship…
E27 – The Street Corner Experiment
This is a story about an experiment conducted around the time I was born. The winter of 1968. The place New York. Three researchers – Stanley Milgram, Leonard Bickman and Lawrence Berkowitz picked a 50 ft stretch of a sidewalk in New York for this experiment……