Harvard University Prof. Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”. Does your team know what problem are they really solving for the customers with the products/services they offer? Are they trying to sell a better drill when the customer really wants a more efficient way of creating a quarter inch hole? Discover how another renowned Harvard professor unraveled a perplexing business conundrum by asking one simple question: “What job does your product do?” Listen on #JobsToBeDone #ClayChristensen #Competition #Competitor #CustomerCentricty #ProductDevelopment #Engagement #Insight #MarketResearch #storiesatwork #storytelling #stories #businessstorytelling For more #storiesatwork do subscribe to our YouTube channel which has two playlists – #StoryBank https://bit.ly/WStoryB and #LeaderSpeak https://bit.ly/WLeaderS You can also join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11
