E128 – The Royal Vegetable – Exclusivity drives adoption
In business, we often assume that people will choose what’s rational, efficient, or clearly beneficial. But if that were…
E107 – A Keystone Habit – Paul O’Niell at Alcoa
In the quest for organizational transformation, leaders often try to change everything at once—culture, processes, metrics, and systems. But what if the key to massive..
E104 – Missing the woods for the trees – Learning to see the bigger picture
A recent experience at the building site of my new home reinforced the lesson of not missing the woods…
E92 – Diffusion of Innovation
It was the second half of 1992. I was a student of the finishing school of sales and marketing funded by soaps and detergents – otherwise called Unilever…
E31 – Human Computers
There was an African-American girl called Dorothy Vaughn who was born in 1910. She was very good at her studies and did well through college and she went on to become a…