E11 – The Power Of Metaphors
This is a story from an experiment conducted in 2011 by Paul Thibodeau from the University of Stanford and Lera Boroditsky from the University of California. They wanted to check whether metaphors influence the way we reason and the way we search for more…
E10 – ROI OF BUSINESS STORYTELLING
You are about to read the two stories that I use when people ask me what is the ROI of business storytelling. My answer to them is Rs. 1400 and 28 times. Let me share the two stories of how I got to these numbers………