E53 – The Power of Tiny Gains
Have you ever wondered why gyms are full in January but empty a month later? Why ambitious goals – write a…
E52 – The Stanford 5$ Experiment
If I gave you Rs. 500 as seed money for a entrepreneurial venture and told you – “you have two hours to make…
E25 – Miasma ?
In 1846 Dr. Ignaz Semmelweis was an assistant doctor at Vienna General Hospital which had two maternity wards 1 with interns being trained, & the other midwives are trained. Many pregnant women were dying at child birth due to ‘puerperal fever’ or childbed fever…
E11 – The Power Of Metaphors
This is a story from an experiment conducted in 2011 by Paul Thibodeau from the University of Stanford and Lera Boroditsky from the University of California. They wanted to check whether metaphors influence the way we reason and the way we search for more…
E10 – ROI OF BUSINESS STORYTELLING
You are about to read the two stories that I use when people ask me what is the ROI of business storytelling. My answer to them is Rs. 1400 and 28 times. Let me share the two stories of how I got to these numbers………