E88 – The Diderot effect – Why we want things we don’t need
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
E87 – Mitigated Speech, Power Distance Index (PDI) and an Air Crash
Imagine you are the first officer in the cockpit of a flight. The ATC has been highlighting some storm clouds…
E86 – Own Backyard
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
E25 – Miasma ?
In 1846 Dr. Ignaz Semmelweis was an assistant doctor at Vienna General Hospital which had two maternity wards 1 with interns being trained, & the other midwives are trained. Many pregnant women were dying at child birth due to ‘puerperal fever’ or childbed fever…
E11 – The Power Of Metaphors
This is a story from an experiment conducted in 2011 by Paul Thibodeau from the University of Stanford and Lera Boroditsky from the University of California. They wanted to check whether metaphors influence the way we reason and the way we search for more…
E10 – ROI OF BUSINESS STORYTELLING
You are about to read the two stories that I use when people ask me what is the ROI of business storytelling. My answer to them is Rs. 1400 and 28 times. Let me share the two stories of how I got to these numbers………