E92 – Diffusion of Innovation
It was the second half of 1992. I was a student of the finishing school of sales and marketing funded by soaps and detergents – otherwise called Unilever…
E91 – Do it for the Sake of it
A few days after losing, Novak Djokovic told his coach, Marián Vajda, that he decided to quit playing tennis. To know what happened next, listen…
E90 – Panenka and the action bias
Have situations like these ever happened to you? (A) You land up at a doctor’s clinic with atypical symptoms that do not immediately threaten your health. The…
E89 – SUBTRACT In a World of Addition Bias
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
E88 – The Diderot effect – Why we want things we don’t need
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
E87 – Mitigated Speech, Power Distance Index (PDI) and an Air Crash
Imagine you are the first officer in the cockpit of a flight. The ATC has been highlighting some storm clouds…
E86 – Own Backyard
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
E25 – Miasma ?
In 1846 Dr. Ignaz Semmelweis was an assistant doctor at Vienna General Hospital which had two maternity wards 1 with interns being trained, & the other midwives are trained. Many pregnant women were dying at child birth due to ‘puerperal fever’ or childbed fever…
E11 – The Power Of Metaphors
This is a story from an experiment conducted in 2011 by Paul Thibodeau from the University of Stanford and Lera Boroditsky from the University of California. They wanted to check whether metaphors influence the way we reason and the way we search for more…
E10 – ROI OF BUSINESS STORYTELLING
You are about to read the two stories that I use when people ask me what is the ROI of business storytelling. My answer to them is Rs. 1400 and 28 times. Let me share the two stories of how I got to these numbers………