E93 – Is it just luck?
What is common between Thomas Edison and Micheal Jordan? Here is what each of them has said about their success. Thomas Edison, the inventor most renowned for his invention…
E92 – Diffusion of Innovation
It was the second half of 1992. I was a student of the finishing school of sales and marketing funded by soaps and detergents – otherwise called Unilever…
E90 – Panenka and the action bias
Have situations like these ever happened to you? (A) You land up at a doctor’s clinic with atypical symptoms that do not immediately threaten your health. The…
E89 – SUBTRACT In a World of Addition Bias
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
E88 – The Diderot effect – Why we want things we don’t need
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
E86 – Own Backyard
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
E85 – The London Underground Map
Many years ago, a tourist in London, let’s call him Peter, needed to travel from Covent Garden to Leicester Square.
E84 – Nelson Mandela – Story Triggering
It’s 1995. The stadium is full. It is a World Cup final. The oppressors are playing their fiercest competitor.
E83 – “Don’t ever give up a good idea” – Stan Lee
Back in the early 1980s, I remember excitedly waiting for each episode of The Friendly…
E82 – Alan Turing
It’s early 1940s, the world war was at it’s height. The Allied forces were losing ships that came from…