E92 – Diffusion of Innovation
It was the second half of 1992. I was a student of the finishing school of sales and marketing funded by soaps and detergents – otherwise called Unilever…
E90 – Panenka and the action bias
Have situations like these ever happened to you? (A) You land up at a doctor’s clinic with atypical symptoms that do not immediately threaten your health. The…
E89 – SUBTRACT In a World of Addition Bias
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
E88 – The Diderot effect – Why we want things we don’t need
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
E86 – Own Backyard
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
E85 – The London Underground Map
Many years ago, a tourist in London, let’s call him Peter, needed to travel from Covent Garden to Leicester Square.
E84 – Nelson Mandela – Story Triggering
It’s 1995. The stadium is full. It is a World Cup final. The oppressors are playing their fiercest competitor.
E83 – “Don’t ever give up a good idea” – Stan Lee
Back in the early 1980s, I remember excitedly waiting for each episode of The Friendly…
E82 – Alan Turing
It’s early 1940s, the world war was at it’s height. The Allied forces were losing ships that came from…
E81 – Think Small not Big
“Think small, not big”, seems to be advice contrary to what we are commonly told…