Power of Stories in Business – Episode 1 – Why ?
This is the first in a series of video blogs I am making on the Power of Stories in Business The belief that storytelling is useful only for entertainment is a myth. Because when implemented, storytelling is an invaluable tool to inspire, influence nd provide insights. These skills are handy on the frontline as well […]
Want to trigger action? Use a story
“It was a village woman named Sufiya Begum who taught me the true nature of poverty in Bangladesh. Like many village women, Sufiya lived with her husband and small children in a crumbling mud hut with a leaky thatched roof. To provide food for her family, Sufiya worked all day in her muddy yard making […]
Stop knowledge from walking out the door
Do you know whether parts of your organisation are reinventing the wheel, not learning from past experience or making repeated mistakes?
Building your story repertoire
Two monks were walking from their monastery to another one nearby. One was an old wise monk, the other a novice.
The ROI of Business Storytelling
A few weeks ago, I was asked by someone in a large media house looking at commissioning a storytelling project, “What would be the ROI?” Even though I had in my own mind anticipated such a question over many projects I had done, I don’t think I was necessarily prepared with a convincing answer. I […]
The gobbledygook generator
“A free online gobbledygook generator for writing strategy document! Really?” This was my reaction when a friend told me about this online utility. Is this where all the consultants get those words which I always thought were safely guarded in vaults at big consulting company head offices? “It’s time that we became uber-efficient with our holistic […]
Overcoming entrenched views
We are all irrational beings. Repeatedly making dubious decisions both at home and at work. Emotions, social norms, expectations and context all keep leading us astray.
Continuing on the 20% sales increase journey
Continuing, from the earlier blog, on our quest to increase sales by at least 20% by using the power of stories, we will discuss the remaining part of the sales process, and how and what kind of stories we can use to increase our impact.
Would you like a 20% increase in sales ?
“The top 20% of my team outsells the others by a large margin. All of them are natural storytellers. Imagine what we could do if we helped the next 20% or 30% learn this skill.”
How to fight anti-stories
Arguments don’t work. The standard approach to changing people’s minds is to find and communicate an appropriate argument to convince them.