Make strategies stick—neutralize stories that undermine them
Stories based on something that actually happened in the past are usually more powerful than stories we want to write about how the future will be.
Case studies are dead. Long live success stories
Make case studies interesting to read, easy to recall and effortless to retell by introducing elements of a good story.
Lessons from ‘Shark Tank’
How to make your pitch credible, viable and persuasive enough for someone to believe in you and want to put their money on your idea.
Why don’t strategies stick?
Narratives are much more memorable than bullet points on a PowerPoint slide when trying to make your teams understand your strategy.
Get out of the clichés trap
No amount of presentations, speeches, oaths, leaflets, banners, posters or screensavers can get messages across as powerfully as stories can.
Connection stories to build rapport
How to introduce yourself so that you stand out and are remembered for the values you bring to the table.
The power of business storytelling
Storytelling is useful only for entertainment is a myth. Because when implemented, storytelling is an invaluable tool to inspire.