E98 – Tackling Misinformation

Have you ever been in a situation where you have tried very hard to share facts to correct misinformation and been frustrated with the outcome? Why…
E97 – Social Proof : Always a good thing?

Have you ever wondered why Apple introduced white coloured earphones? Was the advice don’t follow the herd always sound advice? What is the relationship…
E96 – Pause and decide

Like most other people who had a successful education and a successful start to a career, I was always brimming with confidence. While that is a very useful state of mind in many situations…
E95 – Bruce Springsteen – Cognitive Reframing

It was May 2nd, 1972. A 22 year-old struggling musician called Bruce Springsteen is on his way to the office of a very famous producer. He was very nervous as…
E94 – Machiavelli and my boss

In the late 90’s a professor at Berkeley did an interesting experiment. He got together a group of people with the same background, level of education…
E93 – Is it just luck?

What is common between Thomas Edison and Micheal Jordan? Here is what each of them has said about their success. Thomas Edison, the inventor most renowned for his invention…
E92 – Diffusion of Innovation

It was the second half of 1992. I was a student of the finishing school of sales and marketing funded by soaps and detergents – otherwise called Unilever…
E91 – Do it for the Sake of it

A few days after losing, Novak Djokovic told his coach, Marián Vajda, that he decided to quit playing tennis. To know what happened next, listen…
E90 – Panenka and the action bias

Have situations like these ever happened to you? (A) You land up at a doctor’s clinic with atypical symptoms that do not immediately threaten your health. The…
E89 – SUBTRACT In a World of Addition Bias

Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…